The Times - über die Media Analyse des 15-jährigen


From: July 14, 2009



Twitter is for old people, work experience whiz-kid tells bankers

Matthew Robson, 15, says teenagers don't read newspapers, use phones to make calls or go to the cinema.

Today he is the talk of Tokyo, Wall Street and the City. Fund managers, CEOs and analysts are poring over his report, How Teenagers Consume Media, which he wrote last week while on work experience at Morgan Stanley.

In it he laid out the world according to the teenager: a confusing place where the PC is a radio, the games console is a telephone, the mobile telephone is a stereo and text-message machine, the DVDs are pirate copies and no one uses Twitter.

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19.7.09 17:17

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